Position: 4 ways to improve the AVMS Directive
The SAA welcomes the European Parliament’s report on the implementation of the AVMS Directive, and proposes 4 ways for the EU to ensure that the Directive is reaching its cultural policy objectives and better promote and support audiovisual creators in Europe.
The SAA welcomes the European Parliament’s report on the implementation of the AVMS Directive. It comes at a crucial time of the transformation of the audiovisual sector landscape in Europe, heavily impacted by the growing role of US platforms in the production market, their dominance of the distribution market, and the difficult recovery from the COVID pandemic, with our cinemas struggling to attract the audience back after months of closure. In these troubled times, fortunately, we have the AVMS Directive that is the landmark legislation for the European audiovisual sector and its main cultural policy instrument.
These are 4 ways for the EU to ensure that the Directive is reaching its cultural policy objectives and better promote and support audiovisual creators in Europe:
- A higher minimum quota for European works in the catalogue of VOD services
- Mandatory measures ensuring the prominence of European works
- Mandatory investment obligation of service providers
- Defending the European model of author’s rights
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